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New details emerge on Apple’s augmented reality ambitions

By Admin / Published on Tuesday, 21 Mar 2017 01:50 AM / No Comments / 13 views

We already know that Apple (NASDAQ: AAPL) is extremely interested in augmented reality (AR) thanks to a string of comments made by CEO Tim Cook over the past year or so. Given Cook’s statements, it should be obvious that the company is working on something in AR; what’s less clear is how Apple plans to create and deliver AR experiences. Will it be a function of future iPhones? Perhaps a new hardware product designed specifically for AR? Probably both.

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