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Tom Ford abandons see-now-buy-now

By Admin / Published on Friday, 17 Mar 2017 18:46 PM / Comments Off on Tom Ford abandons see-now-buy-now / 51 views

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After only a season trialling the see-now-buy-now method of selling straight from the runway, Tom Ford has decided to cut his losses and move on. The designer confirmed that making his entire AW16 collection available immediately after his show last September ultimately lost him sales, stating that the “store shipping schedule doesn’t align with the fashion show schedule.”

The fast-fashion approach came to the world’s attention…

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